USER FIRST, ALWAYS
Hi, I’m Dorin. I help teams design meaningful experiences that solve real problems, support growth, and move complex products forward.
When beautiful interfaces hide messy product issues, I step in. From insight to handoff, I turn confusion into clear usable experiences people adopt and teams are proud to launch.
CASE STUDIES
Research-led digital products focused on clarity, usability, and meaningful user experience outcomes.
Process
MY EXPERTISE, PROBLEM-SOLVING APPROACH
User Research
Deep understanding of user behaviors, needs, and motivations through observation and feedback.
Competitive Analysis
Comprehensive review of competitor products to identify opportunities and market gaps.
Ideate & Address Problems
Creative brainstorming sessions to generate innovative solutions for complex design challenges.
UX Design & Prototyping
Wireframing, prototyping, and iterating on designs to create intuitive user experiences.
User Testing & Validation
Testing designs with real users to validate assumptions and refine the final product.
About Me
WHERE INNOVATION MEETS USER-CENTRIC DESIGN
MORE
LESS
I believe the best designs come from thinking deeply before designing. By investing more time in understanding the problem, we can create simpler, more elegant solutions that truly serve the user.
Dashboards & Admin
Data-rich interfaces with clear information hierarchy
SaaS & Managed Mobile
Scalable products designed for growth and retention
Responsive Web Design
Pixel-perfect websites that work across all devices
Mobile Apps
Native-feeling apps with intuitive touch interactions
Design Systems
Consistent, scalable component libraries and guidelines
Unlimited Requests
Flexible engagement model for ongoing design needs
About Me
For the past 15 years, I've been fortunate to work with awesome people on challenging projects that helped me become a better ux designer.
With my experience in UI and product engineering, I solve product problems and build appealing usable web experiences.
Drawing from my background in editorial design, I utilize typography, grids, and imagery to create timeless digital experiences that inspire new trends.
What clients say
Working with this was a game-changer for our project. Her extraordinary eye for creative design and strong UX principles transformed our product's experience completely.
I've worked with many designers, but rarely someone who balances aesthetics with such sharp product thinking. Absolutely outstanding.
A rare mix of creativity and strategy. Every decision was backed by research and aligned with our business goals.
The attention to detail and user empathy brought to every screen was remarkable. Our conversion rate improved by 40% after the redesign.
The UX audit revealed blind spots we didn't know existed. The recommendations were clear, actionable, and made an immediate impact.
The mobile redesign felt effortless from a user perspective — and that doesn't happen by accident. Exceptional craft.
Delivered a design system that our entire team adopted overnight. Clean, scalable, and beautifully documented.
Our onboarding flow went from a pain point to a standout feature. Users now complete setup in half the time.
Working on this project was a truly collaborative experience. The designs were bold, thoughtful, and delivered on time.